In the presence of instantaneous communication, jet travel, migration, internet, mobile apps, and other hallmarks of globalization, the culture of the Amazons and the religious practices of the Amazonians are no longer enclosed. In the ‘mazelike’ condition of modernization, the Holy and Divine Mother Ayahuasca is being introduced to the modern world in various ‘ways’.
The Holy Medicine, being exposed to the forces of globalization also brought impact to the life in the Amazons – on one hand new literature, art, religious movements, experiments in religious organizations took place – on another hand, oppression, exploitation, and piracy of traditional knowledge took place.
Shamanism is available for sale in global markets, through literature, art, internet and other ways. Shamanism once used to be the field of anthropologists, and shamans – previously local and largely individual practitioners – are now professionals, catering to world audiences and international tourists.
Endorsed by celebrities like Sting, Tori Amos, Lindsay Lohan, Mike Tyson, Oliver Stone, and novelists like Isabel Allende, Peter Matthiesen, and many more who wrote about the Holy Medicine, have contributed to introducing the Holy Medicine of the Holy and Divine Mother Ayahuasca to the global audience, bringing collective ‘Healing’ to worldwide communities.
- Beyer S. V., 2009, Singing to the Plants: A Guide to Mestizo Shamanism in the Upper Amazon, University of New Mexico Press, USA.